Manufacturing and Distribution

Manufacturing and distribution companies often require an objective view of how their distributors, channels, operators and competitors are performing – nationwide and in a short time frame. Independent research conducted through objective online or phone surveys, intercepts, onsite observation and interaction can measure, analyze, and interpret manufacturer, retailer or competitive in-store personnel product knowledge and selling skills.

Manufacturers and distributors gauge inventory levels, products displays, damages, floor sample conditions, and point of sales and point of purchase materials.

Manufacturing and distribution business intelligence (mystery shopping) programs and merchandising can consist of:

Recognition & Reward
Merchandising Materials and Product Positioning
Compliance / Verification Audits
Digital Photos
Competitive Price Estimates and Comparison
Sales Personnel Performance and Effectiveness
Inventory Measurement
Floor Sample Conditions
Competitive Analysis & Comparison
General Data Collection (customer service, sales efforts, etc.)
Speed of Service/Delivery Audits
Service and/or Product Quality Measurements
Phone Audits
Other Customized Measurements