Food Service and Restaurants

Food service leaders such as Quick Service Restaurants, Casual Dining Restaurants, and Specialty Food Outlets use TrendSource to provide an objective view of how their operation is performing and measure the “customer experience”. TrendSource has provided business intelligence services to over 100 different brands of food service establishments.

All TrendSource programs include program development, on-going program management and custom web reporting, which include specialized graphical reports and trending data. In-depth data interpretation and analysis is also available.

Food service research and mystery shopping programs can consist of:

• Recognition & Reward (revealed & unrevealed)
• HQSC (Hospitality, Quality, Speed & Cleanliness)
  • Standard Base – A predetermined set of company standards is monitored.
  • Consumer Base – A predetermined set of criteria is established measuring customer perspective.
• Competitive Evaluations
  • Based upon Owner’s own compliance or program standards.
• Comparative Advantage Evaluations
• Many faces of competitors may be evaluated or gathered.
• Marketing Verification
• Merchandising
• Marketing materials are monitored to ensure proper placement or rotation.